NFL Announces International Marketing Areas

NFL Week 15 – The NFL has announced that 18 teams have been granted access to 26 international marketing areas across eight different countries.

“This ground-breaking, new initiative grants clubs access to international territories for marketing, fan engagement and commercialization as part of an important, long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally,” the NFL said in a statement.

“As part of the International [Home Marketing Area] program, clubs will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market.”

The following map shows which NFL teams have been assigned to which international markets:

.@NFL Announces International Home Marketing Area Teams and Markets

For more information, click here: https://t.co/ooPlFa3XKX pic.twitter.com/NvSU0wBVix

— NFL345 (@NFL345) December 15, 2021