In 2018, the Ravens came in at No. 2 in the NFL in Stadium Journey’s annual stadium rankings. It’s an excellent experience at M&T Bank Stadium, and many people who love to talk about it.
With that in mind, the Ravens have launched the “Ravens Scouts” program, a volunteer ticket sales force with the goal of bolstering the team’s current ticket sales efforts.
There are 24 “Ravens Scouts” in the inaugural class, which includes current PSL Owners, local business executives and civic-minded leaders.
“They love Baltimore and are part of a great network of people who want to see the Ravens continue to thrive in this community and keep our stadium full on gameday,” said Ravens Senior Vice President of Ticket Sales and Operations Baker Koppelman.
The program is something Koppelman thought about for a long time and felt would work especially well in Baltimore because it’s a close-knit city. The team considered implementing the program the past several years.
“With the evolution of the ticket-buying process – especially due to the impact of e-commerce and the secondary market – now is the time to bring this to life,” Koppelman said.
The program’s focus is to expand the reach and depth of the Ravens’ ticket sales outreach by having “Scouts” identify opportunities that may have been previously overlooked. Though members will not be paid, they are rewarded with Ravens-oriented incentives based on ticket sales generated from their efforts.
Check out the entire list of 24 “Scouts” here. They are located across Maryland, into Washington D.C. and even out in Front Royal, Va. For many of the “Scouts,” it’s just putting a title on something they were already doing.
“I’m always sharing my enthusiasm around the Ravens’ in-stadium experience,” said Leif Ulstrup, who lives in Chevy Chase, just over the border into Washington D.C.